One of Crocs’ interesting strategies in the early days was to simulate an urgent demand. I learned from a software supplier who worked with Crocs that they configured their system to randomly show items as out of stock even though they had plenty. This created the perception that the shoes were so wildly popular they were sold out!
One of Crocs’ interesting strategies in the early days was to simulate an urgent demand. I learned from a software supplier who worked with Crocs that they configured their system to randomly show items as out of stock even though they had plenty. This created the perception that the shoes were so wildly popular they were sold out!